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Recommended Books
Specialty book topics:
These are some of the books we strongly recommend to our clients:
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The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
The world-renowned marketing consultants and best-selling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
Buy The 22 Immutable Laws of Marketing Today! |
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Guerrilla Marketing by Jay Conrad Levinson
A tip filled book with many ideas you can implement now for increased profits. Weather you are a large or small company this book will help you see a large increase in profits and customers. A must read for anyone marketing in the '90s.
Buy Guerrilla Marketing Today! |
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Marketing to Generation X by Karen Ritchie
An advertising executive targets Generation X, describes the way its members view themselves and each other--how they respond to minorities, business, education, career, family, and the media--and offers strategies for marketers dealing with this younger population.
Buy Marketing to Generation X Today! |
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Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace by Ron Zemke, Claire Raines, Bob Filipczak
Generations at Work is intended to help you manage the gap or, more accurately, gaps between people of different ages who work at your company. What's so vexing about the workplace is that four different groups are vying for roles and recognition. There are the veterans, boomers, Xers, and the nexters. The people in each cohort, the book argues, have more in common than just their age: They share memories of the same world-shaping events, the same childhood heroes, the same early work experiences. Learning about differences may be fun. But learning about cooperation is useful. And it's here that Generation at Work becomes a valuable management tool.
Buy Generations at Work Today! |
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Rocking the Ages : The Yankelovich Report on Generational Marketing by J. Walker Smith, Ann S. Clurman
You've done the research. You know your customers' income, where they live, what they drive. But you don't know whether they prefer Bob Dylan or Alanis Morissette. Or Pepsi, or Snapple, or tap water. And you don't know why.The hidden force at work is generational. Generational ties link widely disparate individuals of varying education, income, and life-stage. And let's face it, reliable data about today's three living generations can be a vital element in a marketer's arsenal. And this book is a tool in arsenal.
Buy Rocking the Ages Today! |
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Guerrilla Marketing Attack by Jay Conrad Levinson
New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business. At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Buy Guerrilla Marketing Attack Today! |
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Guerrilla Trade Show Selling by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson
New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of the trade show floor. Packed with insider secrets, tips and techniques, it is ideal for any size business that wants to use trade shows as an effective marketing weapon. It covers how trade show selling differs from a normal sales call and how to select the hottest shows for each market.
Buy Guerrilla Trade Show Selling Today! |
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Marketing Your Services by Rick Crandall
For People Who Hate to Sell. Rick Crandall debunks marketing myths in this revolutionary new book, and shows businesspeople in all fields how to build relationships with customers to achieve success. This practical, easy-to-use guide offers hundreds of practical tips that will make an expert salesperson out of even the most reluctant marketer.
Buy Marketing Your Services Today! |
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How to work a Room by Susan Roane
Here is the definitive guide to successful mingling at business meetings, cocktail parties, and conventions from a seminar leader who has taught thousands of people the strategies of savvy socializing.
Buy How to work a Room Today! |
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Power Networking : 55 Secrets for Personal & Professional Success by Donna Fisher & Sandy Vilas
Packed with 55 proven networking methods for achieving success in all areas of your life, this inspiring book helps you to discover key networking skills to show you how to make the requests that get the results you want.
Buy Power Networking Today! |
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The Secrets of Savvy Networking : How to Make the Best Connections for Business and Personal Success by Susan Roane
Susan Roane touches several aspects of networking, many of which will add a new perspective of how you may or may not continue to operate in the business world. This book will make you cognizant of everything from business card etiquette to the importance of a mentor. Great introduction for a novice networker; super review for a pro.
Buy The Secrets of Savvy Networking Today! |
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Guerrilla Teleselling by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson
The acclaimed strategies of guerrilla marketing have now been adapted to fit the unique, pressure-charged environment of teleselling. Packed with insider secrets, this book explains how teleselling differs from selling in person--and why the skills that usually make for a great salesperson will destroy him or her over the phone.
Buy Guerrilla Teleselling Today! |
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Successful Cold Call Selling by Lee Boyan
To those who master the critical art of cold call selling, it is a joy as well. Over coming the fear of the first call, probing questions, scripting done right,getting around the gatekeeper and many other great topic are covered in this easy to read book.
Buy Successful Cold Call Selling Today! |
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How to Stop Worrying and Start Living by Dale Carnegie
I know in all sales their is the fear of failing before you pick up the phone and that is why I like the book. It clearly discusses overcoming this fear and going forward productively. I have all my people read ,at least, the first three chapter.
Buy How to Stop Worrying and Start Living Today! |
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The Big Book of Presentation Games : Wake-Em-Up Tricks, Icebreakers, & Other Fun Stuff by Edward Scannell & John Newstrom
A foolproof grab bag of 70 fast, fun, and easy-to-lead games and audience activities that can invigorate any speech or presentation. It provides refreshing "breathers" from the monotony of a speech; get people's blood flowing with physical activity; generate lively discussions; reinforce the key points of your message
Buy The Big Book of Presentation Games Today! |
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Columbia, Maryland 21046-1561 USA
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info@mpus.com
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http://mpus.com/
Revised July 2011
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