Internet Marketing

Marketing on the Internet is a hot topic these days. Many companies wonder, can they do it?

The answer is simple, if your competition is there, then you should be too, provided you understand a few things.

1. How will a website will fit into your overall marketing and promotional mix
2. What is your goal for the website
3. Not all things can be sold online. Anything can be marketed, but not all things can be sold

A website can't be the only marketing you do. You will need to reach your target audience in a variety of ways to be successful. Keep a consistent look and image throughout all the marketing you do. If your logo is forest green on your direct mail pieces, don't make it yellow on your website. If all your stationery uses a certain font, use that font on your website provided it's readable. If not, look for a similar looking alternative.

Identify your goals for the website before you go any further. Do you want to generate interest via email, or get sales online? Do you want repeat visitors or do you want it just to be information about your company?

Any product or service can be marketed online. But only products can be sold online. When people are buying a service, they are buying you. They will usually want to meet with you, get to know you, and become comfortable with you. This means you need to market your service online generating enough interest for your prospect to call or email you. From there, you will have to dust off your best sales script and go for it.

There is a ton of information about online marketing. Read as much of it as you can. ALWAYS read the fine print before you sign up with a web designer or Internet Service Provider.

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