Scripting Your Success
A Telemarketing Script Will Keep You on Track

RideWay allows a Windows 95/NT workstation to share its Internet connection with other network workstations. Without changing the Microsoft dial-up networking settings, modems, cable modems, and ISDN cards become available for shared, concurrent access.

Other LAN users access different websites, newsgroups, and email POP3 accounts all at the same time via one Internet connection, using only one account at the Internet Service Provider.

RideWay: The Future of Internet Networking

A Telemarketing Script Will Keep You on Track
With telemarketing, you need to get your message across, avoid being distracted by your listener, and keep control of the conversation. Scripting your calls beforehand enables you to accomplish these goals.

Creating Your Script

1. Start by ALWAYS stating who your are, what company you represent, and why you are calling.

2. Then state the benefit(s) your listener will get, and ask permission to talk about your product or services in more detail.

3. Provide more details about your product or services.

4. Keep the presentation short, keep it positive, and conclude with an action item if appropriate.

Following Your Script

1. Your script is a guide, not an actual speech. It should contain all your relevant talking points in an order that will bring you and your listener to a positive conclusion or action.

2. When making your presentation, don't follow your script so closely that you sound stilted or, dare we say it, scripted. Be flexible enough with your presentation to sound natural and attentive to your listener.

Handling Objections

1. A script helps you stay focused when objections arise, and provides you a logical point to re-enter your presentation.

2. When an objection arises, don't repeat the objection. (Remember, your goal is to keep the conversation positive.) Take a moment to answer the objection, then find an appropriate place in your script to resume.

Make sure you end with a positive statement, and if appropriate, an action item for your listener (or for you!) to follow.

Also, don't forget to thank your listener.