Keep Your Employees In The Loop
…They Are An Untapped Sales Force

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Keep Your Employees In The Loop…
…They Are An Untapped Sales Force

People like to talk about where they work. Work takes up a good part of their day. It is something they are all familiar with. So it's only natural that, after hours, they talk to friends and acquaintances about what they do…and what their company does.

Take advantage of their tendency to spread the word by keeping them abreast of what is going on in your company. When you do, they serve as an extra, subtle sales force. The more they tell other people, the better your bottom line.

Don't take for granted that your employees know all that is happening either, especially if your company provides diverse products or services, and people work in specialized areas. Remind your employees that the company has many talents, products or services, some of which do not involve particular groups of individual employees. Tell them when you launch new products or services. Tell them about a new strategic alliance that has just formed.

Let your employees know about these and other advances on a regular basis. Because the more they know, the more they can pass on. And that just might turn into extra sales.

Forget The Water Cooler. Put It In A Memo, An Email Or On The Wall.

There are several different ways to get the word out to your employees. For instance, you can regularly devote time in staff or department meetings for discussion about new products or services. You can hang posters in common areas describing how your company helped a client solve a problem.

Inter-office memos are usually good vehicles to get company news out in front of your employees, too. These can be either paper or email memos. If you don't think your staff will read the memos, make reading them worth their while.

Put a special message in the body of your memos that will give employees an incentive to read them. The message can be a simple contest that encourages them to send an email to a specific address in order to be automatically entered into a drawing for a free day off, a free lunch or maybe even dinner for two at a nice restaurant.

And you don't have to offer a prize or run a contest in every memo. Just do it often enough and random enough so your employees remain interested - and continue to read your memos.

The One Piece That's Always Read

We've discussed memos, meetings, emails and posters, but there is one company communiqué that always gets looked at. It's the paycheck (unless, of course, you provide direct deposit). Every employee opens the envelope it's in, so put important company information in there, too.

During World War II, everyone on the home front was encouraged to keep everything very close to the vest. 'Loose lips…' and all that. But unless your company has secrets that must be kept, you should keep your employees in the know and let them talk. In this case, informed lips may just boost sales.