The Power Of "Have A Great Day"…
…And Other Telemarketing Tidbits

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The Power Of "Have A Great Day"…
…And Other Telemarketing Tidbits

Your telemarketers may whine during the course of a day or week and, no doubt, you’ve heard some of these complaints: "They’re not listening to me." "Too many people are hanging up." "I’m not getting the response I want."

Face it. Telemarketing can have its negative side, especially if you’re tired, have been on the phone a good portion of the day, and let those negative waves creep in. Here are a few telemarketing tips to help keep things positive.

The Power Of "Have A Great Day"

End each call with, "Have a great day." It may seem like a cliché to you, but your prospect will normally respond back in the positive. This will raise your attitude about the next phone call and keep you in a positive frame of mind.

The Best Day To Make Call

You’ve no doubt heard this complaint or even made it yourself: "I can never sell anything on (insert any day of week) because yadda, yadda, yadda (insert any excuse)." Don’t believe it. There are no good days or bad days to make calls.

Okay, there are a few days that don’t get much response when making business-to-business calls Saturdays and Sundays. The rest are fair game. If you see a consistent pattern of poor contact with a particular prospect or prospects, don’t chalk it up to the day of the week, change the calling hours. Let your sales reps call earlier or later in the day. This little change can make a difference, and you won’t have to write off a whole work day.

Run A Contest On A Regular Basis

Every week or two, run a contest for your telemarketers. Keep it simple to score and make it fun.

Set the goal of the contest based on what the company really needs (i.e., reorders from past clients, new client appointments, sales, etc.) whatever the telemarketers are able to accomplish in a two-week time frame. And build in a nice little reward system. Dinner for two. Movie tickets. Or other small incentives. Whatever you think appropriate.

Now the fun part. Mix up the contest rules, change the goals, or base it on some new goal each time you run the contest. Don’t let anyone know the rules or prizes until the kickoff. You want to create as much anticipation as possible to increase the fun factor.

Don’t Forget Bonuses

On-the-spot bonuses, that is. Give your supervisors or managers the ability to bonus someone on the spot for a job well done. Bonuses can be candy, cash, soda, dinner coupons or other small incentives. Again, whatever you think appropriate that has some value to your telemarketers.

By keeping things positive, fun and rewarding through contests, bonuses and small changes in the calling schedule, you’re helping your telemarketers make the next call, and understand that the call will be okay.

And by the way, "Have a great day."