Don't Overlook Your Staff When It Comes To Marketing

September 30, 1999 at 6:00pm
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Don't Overlook Your Staff When It Comes To Marketing

Before and during marketing campaigns, let your staff know what’s going on. After all, many of your employees may be the ones answering the telephones when all those calls generated by your astounding and effective campaign start coming in.

If Your Staff Knows What’s Going On, You Look Good

Nothing tarnishes a company’s image like a staff member talking to a customer or prospect and saying, “Oh, I didn’t know we were doing that!”

Nothing boosts that image like having everyone who answers the phone assistants, secretaries, your receptionist speaking confidently and being capable of handling any marketing inquiries that your campaign generates. Take the time to make sure they understand how the program works and know its intended outcome.

Bringing Staff Up To Speed Is Easy

Keeping staff informed sounds simple enough, but too many businesses overlook this one very important detail. Campaign planners and those who implement the marketing program can get so wrapped up in deadlines, production and what-have-you, that they forget to let the front line employees know about the program, what to expect and when.

Before you get too wrapped up in your marketing program, take a step back and get your staff up to date. Call a regular marketing meeting with department heads so they can tell the rest of their staffs, or send out a marketing memo or broadcast email to all your personnel. Whichever vehicle you use, make it a point to let the staff know on a regular basis what marketing campaigns you have planned and how they are progressing. A regular basis may be weekly, monthly or whatever is appropriate for your business. But one you get the routine established, it will be much easier to keep everyone informed.

You’ll Get Some Surprising Benefits

Communication is a two-way street. If you let your staff know what to expect from your marketing campaigns they will let you know how the campaign is progressing from their perspective of dealing regularly with your customers. The information they provide could be valuable enough for you to tweak your campaign to make it more effective.

Buy-in is the other important benefit. By keeping your staff involved, they become more concerned with the campaign’s outcome and will work to make it succeed.

Besides that, nothing builds a team like strong information and communications channels.