Before You Send Out Seminar Promotional Material

A Better Laser Service
410-576-1544

Premium Quality Remanufactured Toner Cartridges
100% Unconditional Guarantee
Most Cartridges In Stock And Ready For Delivery
All Major Credit Cards Accepted
Worldwide same day shipping

A Better Laser Service
410-576-1544

Before You Send Out Seminar Promotional Material

We will be focusing on the nuts and bolts type of marketing that needs to be done after you have decided to conduct a seminar, but before you send out your promotional material. This covers what you can do to create a quick response and credibility, how to price your seminar, and the simple things you need to do to ensure that payments come to you in the form you want.

Registering

When developing your seminar promotional piece whether it is a web page, flyer, sales letter, or direct mailer include a simple way to let your prospects register for the event. You want to make it as easy as possible so that the prospect can register almost automatically. Some ways to accomplish this include:

– A postage-paid mail back on your written piece (flyer, letter, or direct mailer) that is simple to fill out, tear off, and pop in the mail.

– A faxable form that is part of your written piece that attendees simply can fill out and fax back to you. (Be sure you have your fax number displayed prominently on the form.)

– A secure web server page to register if you are soliciting them through your web site. You can even use your written piece to refer them to your web site to register. Just be sure that everyone you mail or fax your written promotional piece to has access to the Internet or provide an alternative way to register.

– A dedicated 24-hour toll free registration telephone line.

Whatever registration format or combination of formats you use, remember that you must always include your company’s address on the registration form. This is an enormous credibility builder because it conveys stability. If attendees are going to plunk money down, they want to be sure there is a viable entity on the receiving end. An address gives them that security even if they never check it.

Pricing

What to charge? That is a difficult question and the answer has as much to do with image as it does with value. Everything from the promotional materials you send out, to the materials used at the seminar, to the speakers’ credentials all play a part in your pricing. (We are also assuming you want to make a profit on this venture.)

We won’t tell you what price to charge. Part of the fun is figuring out the correct fee one that covers your expenses, gives you a tidy profit, and won’t scare your prospects away.

We do have a hint, though. It’s the power of 99, 95 or 00. Each conveys a different image.

For example, pricing at $99, $199 or whatever increment connotes a bargain, so setting that fee will strike a chord with bargain hunters. Pricing at $95 targets a different target market, a market that is not necessarily interested in bargains (even if the price is less). Round numbers like $100 or $200 targets an audience willing to pay full freight. They also expect high quality. After your economics are taken care of, when it comes down to deciding the fee, price your seminar according to the image you want to convey and the audience you want to attract.

Payments

Now for a common sense reminder. You will receive checks made payable to the name of your seminar unless you clearly specify in your promotional material and on your registration forms the entity you want checks made payable to. (If you forget to do that, be prepared to open a new bank account so you can deposit the checks that come in.)

Again, keep everything as simple as possible. Put that information near the fee you are charging for the seminar. If simple information like that is not tied together, your prospects just may begin wondering how well organized your seminar will be.