Marketing Partners

Button1
Button2
Button3
Button4
Button5
Button6
Button7
Button8
Button9
Button10
Button11

To Leave A Message Or Not...
There's really no question. Leave one


The Marketing Partner Sponsor
Training Express brand computer learning guides

Instructor-led training materials for all popular software applications.
Printed and electronic formats with plenty of hands-on exercises. Sample guides available online.

Email: books@dgl.com
Training Express: http://dgl.com


To Leave A Message Or Not… There’s Really No Question. Leave One
You are calling a prospect again to remind him or her of your services. You’re shunted into voice mail, just like you were the last time you called. And the time before that. And the time before that. What should you do?

Leave another message? Hang up and try again next week with the hopes of finally getting through to a real person?

There are persuasive arguments for either choice, and no doubt, you’ve run them through your own mind more than once. But as for us, there is really only one answer:

Leave a message. Pleasant persistence always wins. Leave a message on voice mail just often enough to remind your prospect of your services or product. But don’t call so often that you actually are making a nuisance of yourself.

Why Should You Leave A Message?
For one thing, you are gaining recognition for your product or services. You may not get through to your prospect this time or next, but the information you leave will.

For another, you are building rapport with your prospect even if you are not making direct contact. Your continued calling will convince your prospect that your are consistent, and persistent.

Finally, you are being informative. One of your products or services might be a sales item. You need to let your prospect know this so he or she has an opportunity to take advantage of the discount.

Don’t Go Overboard When You Leave A Message
If you do, you may very well be perceived as being the obnoxious nuisance you think you are becoming. Instead, keep your message short.

Tell most of the important information first. Mentioning the benefits your services or product will provide first and then how to contact you.

At the end of the message, leave your phone number and/or web site address.

Repeat your name, company name, and phone number one more time out of courtesy to the prospect so he or she doesn’t have to repeat the message.

… In case your prospect finally decides to pick up the phone and return your call.

And they will!


Related Articles
  • Telemarketing


    Subscribe to "The Marketing Partner"
    Receive marketing and sales tips and suggestions
    by subscribing to our business-to-business marketing newsletter.
    Type your Internet email address in the form, and click "Subscribe."
    Email Address:

    The Marketing Partner comments and submissions to info@mpus.com.

    Previous issues are on our website at http://mpus.com/tmp/.

    Marketing Partners Incorporated
    9385 Gerwig Lane, Suite F
    Columbia, Maryland 21046-1561 USA

    410.309.0596
    info@mpus.com

    Copyright ©2002-2011 Marketing Partners Incorporated, All Rights Reserved

    http://mpus.com/
    Revised July 2011