Voice Mail Marketing
Don't leave your callers hanging!

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Don't Leave Your Callers Hanging!
Use your hold button and voice mail as marketing tools instead!

Sure, being put on hold is annoying. And so is listening to voice mail, especially when you really want to get through.

But, be honest. You probably have voice mail yourself. What's more, if you're like most businesses, you put people on hold, too. According to national business statistics, as much as 80% of all business calls get put on hold.

Voice mail and the hold button are elements of conducting business today. Your clients expect to hear voice mail or to be put on hold whether they are calling your office or some other business. You expect the same thing when you make calls. So, why not take advantage of these untapped resources and turn them into sales tools? After all, the callers listening to your voice mail are a captive audience waiting to be mined.

Here are a few pointers.
Turn your voice mail into a sales tool by changing your greeting or hold message (or both) into a 10-to-20 second advertisement describing a new product or service, or a weekly special your business is offering.

Use your voice mail to relate a business success story. Positive stories about your business accomplishments always leave good impressions and reinforce a desire by your customers to continue doing business with you.

Use your voice mail to dispense a "tip" or information that would be useful to your clients and prospects.

Make sure you keep your message fresh. If, for instance, you use your voice mail to dispense a "tip of the day"be sure to change your message daily.

If your message is not a daily tip, at the very least, change your message weekly. That way, you're giving your callers new information on a regular basis.

By doing this, you're leaving the impression with your callers, especially your more frequent callers, that they are important to you. (They're not left on hold thinking you've shunted them there with nothing but an old, stale message to listen to.)

Consider adding music to you voice mail message, but avoid the pitfalls that could come from using music.

Make sure the music complements your products or services, not works against them. In most cases, softer, soothing music should be embraced and edgy, loud music should be shunned.

We're not big fans of using radio stations as part of your on-hold music. One of your more astute competitors could start advertising on that station, and the last thing you want your prospects and customers to hear on your phone is an ad for the competition.

Don't use music by itself. Include a message about your business, products or services. The whole idea is to turn your voice mail into a sales tool and leave a good, positive impression. Let the messages and music do the talking for you when you can't immediately talk to your callers.