Correspondence Makes Money
Turn regular communication into a power sales tool

Instructor-led training materials for all popular software applications.
Printed and electronic formats with plenty of hands-on exercises. Sample guides available online.

Email: books@dgl.com
Training Express: http://dgl.com

Regular Correspondence Turned Sales Tool
Follow the 80/20 Rule. Sell all of your services to all of your customers. Most companies receive 80% of there gross sales from only 20% of their customers. And many of their customers don't realize or utilize all the services they offer.

Below are a couple of quick additions you can make it so your written correspendence. SELLS!

• Add a reminder line to your fax cover sheet that highlights an aspect of your business. Change it monthly.
• Include sales materials in invoice envelopes. You may get a different department of a larger company to buy your services turning 1 customer into 2 customers.
• Use the back of your business card to list benefits of your service
• Add "visit us at www._______ " on your checks.

What other printed materials have you seen turned into business to business sales tools?

Leave your comments at the MP help desk.